Plot
twists
as a lifestyle
I exceed expectations,
then I reframe them.
I design what people
expect
& what they don't.
Daniel Chinchilla
SR UX DESIGNER & RESEARCHER | 8y of experienceEarn trust, then disrupt. I turn designs into metrics & storytelling into decisions. It's strategy by design, impact by surprise.
UX Case Studies
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Freeing $19,000/y in productivity by reducing decision-making time for complex embryology diagnosis
Designing a Patient Clinic History Dashboard.
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Retained 14,000 monthly visits by Realigning Navigation with physician goals
An Information Architecture revamp for America's leading association of gastroenterology clinicians and researchers.
4 min -
Pivoting a design request to service design by observing ordering behavior
Defying assumptions by stepping back to validate a problem hypothesis.
2 min -
UI Design Portfolio
Highlights from 19+ projects, blending UI and Design Systems for Mobile and Webapps.
About me
Choose a Role:Daniel as UX Researcher
Tools
Attitudinal
- Interviews
- Card Sorting
- Concept Testing
- Diary Studies
Quantitative
- Surveys
- Tree Testing
- Web Analytics
- Heatmaps
Behavioral
- A/B Testing
- Usability Tests
- Field Studies
Daniel as UX Designer
Tools
Prototyping
- Axure Hi-Fidelity
- Wireframes
UX Artifacts
- User Journeys
- User Flows
- Empathy Mapping
- Heuristic Reviews
- Sitemaps
- Personas & Archetypes
Daniel as UI Designer
Tools
Design
- WCAG 2.0 Accessibility
- Design Systems
UI Frameworks
- Foundation
- Bootstrap
- Ionic
- IBM Carbon
Front-End
- HTML & CSS
- SASS
Agile
- Kanban
- Scrum
You've just stepped into my
Theatre of the Mind.
This is where my storytelling experiments take place, shaping how ideas are felt, not just understood. Each article blends techniques from film, behavioral science, and cognitive psychology into quiet narrative stunts.
